WordPress has progressed in leaps and bounds since its inception in 2003, with some of the most elite brands choosing to utilize it for themselves in the market.
WordPress has two different versions that can be used, one is WordPress.com, that is free and simple while the other is WordPress.org, that is a self-hosted publishing platform for advanced use.
- Your permalink structure is the format that your URLs will have when they appear on a browser. Keep your URL as clean as possible so that you can help search engines to crawl and index the URLs adequately.
- Never aim to crawl different versions of the same content or website twice as it will only serve to confuse users and search engines. Also, webmasters should utilize permanent redirects, better known as “301” redirects, to permanently move an URL.
- Google’s Authorship facilitates content organization and the big benefit of this is that your image and byline would appear next to your post on the search page.
- Google is all about speed and page load time is today an important SEO factor. Webmasters should only install plugins that wouldn’t affect the speed of their site.
- Your website needs to be mobile friendly to be accessible via a number of devices. This is a considerably important factor today in for Google’s search parameters.
- Micro-Data Support is a big advantage for those who use schema. With it, webmasters have the ability to assist Bing, Yahoo and Google to perfectly understand the content’s semantic intricacies.
- Plugin Compatibility is a big thing for Google rankings. Certain themes don’t support certain plugins and such incompatibilities can cause sitemap issues, etc. Always makes sure that there is a perfect balance between all elements of the site.